Toyota Back to the Future
Toyota has linked the Fueled by Everything campaign with a series of online films connected with the Back To The Future film series. Launched on October 21, Back To The Future Day, the five minute commercial introduces an older Marty (Michael J Fox) and Doc (Christopher Lloyd) to science buff Misha. Misha drives around in his Toyota Tacoma pickup to collect rubbish for fuelling the new Toyota Mirai fuel cell vehicle. The campaign includes teasers (Diner and Clocks) and a film, The Science behind “Fueled By The Future”. The tagline “Fueled by the Future” follows on from the agency’s previous episodes Fueled by Bullsh*t, Fueled by Oil Creek, and Fueled by Lemonade. The commercials point viewers to the microsite toyota.com/FBE.
The Toyota Back To The Future campaign was developed at Droga5, New York, by creative chairman David Droga, chief creative officer Ted Royer, executive creative director Neil Heymann, creative directors David Gibson and Nathan Lennon, art directors Daniël Sumarna and Inna Kofman, copywriters Colin Lord and Bryan Wolff, associate design director Devin Croda, designers Indah Shillingford and Natalie Cho, chief creation officer Sally-Ann Dale, head of broadcast production Ben Davies, executive broadcast producer Scott Chinn, head of interactive production Niklas Lindstrom, executive interactive producer Justin Durazzo, senior interactive producer Maggie Macdonald, associate interactive producer Morgan Mendel, director of technology Andy Prondak, senior technology lead Joachim Do, senior developer Jim Alexander, quality assurance engineer Yadira Isaac, global chief strategy officer Jonny Bauer, strategy director Tom Haslow, strategist Emily Mulvey, head of communications strategy Colleen Leddy, group communications strategy director Duncan Owen, communications strategist Parks Middleton, head of data strategy Andrew Tully, data strategist Anthony Khaykin, social media manager Whitney Brodribb, group account director Steven Panariello, account director Bola Adekoya, account manager Belle Bonar, associate account manager Leo Wong, senior project manager Anika Chowdhury and executive interactive producer Justin Durazzo.
Filming was shot by director Jeremy Konner via Caviar with producers Adrianne McCurrach and Evyn Bruce, executive producers Michael Sagol, Rana Martin, Jasper Thomlinson, and director of photography Simon Thirlaway.
Editor was Georgia Dodson at Cut + Run with assistant editor Beau Dickson.
Post production was done at MPC, New York, by producer Sophie Gibson, lead Flame artist Alex Harding and colonist Adrian Seery.
Interactive production was by Resn.
Quality assurance testing was by Enzyme Testing Labs and Hook QA.
Sound was mixed at Heard City by Evan Mangiamele and Philip Loeb.
Music includes the Back to the Future, Back to the Future II scores by Alan Silvestri, and “Power of Love” by Huey Lewis and The News.