The World’s first soap bus ticket

The Asiri Group of Hospitals, one of Sri Lanka’s largest healthcare providers, is adamant about one thing: washing your hands. From preventing a common cold to protecting a person from hepatitis, handwashing is crucial to remaining in good health. Public buses are a mainstream source of transportation in Sri Lanka. With scores of people boarding every day, buses become a hub for spreading germs among passengers. And public bus stops seldom provide sanitizers for their passengers to use. Leo Burnett Colombo devised the “Soap Bus Ticket,” an inventive ticket roll infused with soap. Every bus ticket issued to a passenger also served as a free piece of soap. An integrated campaign of posters and signage educated the public about the benefits of handwashing as a way to help protect people from serious diseases and illnesses.

Soap Bus Ticket passengers

Soap Bus Ticket posters

Soap Bus Ticket instructions

Credits

The Soap Bus Ticket campaign was developed at Leo Burnett Sri Lanka, Colombo, by chief creative officer Trevor Kennedy, creative director Eraj Wirasinha, senior art directors Shaman Obeysekere and Nadeera Waravita, senior copywriter Roshana Rashid, art directors Sithum Walter, Hasan Samdin, Chandika Samaraweera, Acanthi Kumara, copywriter Malaka Smith, account directors Selonika Nalawansa and Mehnaz Ilahamdeen, agency producer Mehnaz Ilahamdeen, illustrator Prasad chathuranga, account manager Firzan Mulafer, brand manager Caryll Van Dort and senior production executive Eranga Hemajith.