The Science Behind LG OLED Smart TVs
LG Nordic is promoting the latest line of smart televisions with “The Science Behind”, an advertising campaign designed to connect with humorous online memes. Four commercials, “Goat Videos”, “TV Marathons”, “Couch Potatoing” and “Looping Aquarium Clips”, begin with the scientific advances that make high resolution OLED television screens possible. While LG Electronics Smart televisions are getting more and more advanced, the entertainment we watch is getting more silly, simple and hilarious. The campaign will also appear in print and out of home advertising.
The Science Behind LG campaign was developed at M&C Saatchi Stockholm.