The Queen on Mothering Sunday

The Body Shop is connecting up with Mothering Sunday in the UK with an advertising campaign focused on the royal family. A spoof video, featuring lookalikes for The Queen, Prince Charles, Camilla, Princes William and Harry, and the royal corgis, shows what breakfast could be like for Her Royal Highness on Mothering Sunday. Alison Jackson, well known for her royal look-alike photography, directs the film which presents Prince William behind the camera. Charles and Camilla give the dogs a bath, prepare toast and eggs and present Ma’am with a card (Keep Calm and Reign On) and Body Shop lotion. The message: “Treat your mum like a queen this Mother’s Day”.

Queen Elizabeth breakfast in bed

“We set out with The Body Shop to embrace the spirit of Mother’s Day. Of celebrating the thoughtful, little things that make all mums feel like queens. And then we asked ourselves, how does the most queenly Queen celebrate that morning? Probably the same way,” explained Laura Jordan Bambach, creative partner at Mr. President, in a statement. “Those same little touches still mean a lot. Through our collaboration with Alison Jackson we’ve brought to life a most special morning, for a most special mum.”

Charles and Camilla wash corgis
Queen Elizabeth breakfast in bed
Queen Elizabeth Keep Calm and Reign On
Body Shop Treat your mum like a queen

Queen Mothering Sunday Credits

The Queen Mothering Sunday campaign was developed at Mr President by creative director Thea Hamrén, creative Tom Bird, social strategists Naomi Dunne and Anna-Lucy Terry, producer Steph Mylam and account director Tom Trevelyan working with Body Shop UK marketing director Sam Thomson.

Filming was shot by director Alison Jackson via Mind’s Eye Media.