Temptations Say Sorry
Temptations, the Mars cat and kitten treats brand, has launched “Say Sorry”, an online media and print campaign encouraging pet owners to make it to their feline friends this Christmas. During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. The online commercial shows cats dressed in elf costumes, Christmas sweaters and hats, clearly not impressed with their lot. The soundtrack, Elton John’s track “Sorry Seems to be the Hardest Word”, makes it clear something needs to be put right. The message of course comes back to the power of Temptations treats to bring cats onside again.
“Pet owners spend more than $5 billion on their pets during the holidays. We want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.”
The Temptations Say Sorry campaign was developed at Adam&EveDDB, London, by chief creative officer Ben Priest, executive creative directors Ben Tollett and Richard Brim, art director Steph Ellis, copywriter Rory Hall, agency producer Catherine Cullen, planning partner Jess Lovell, senior planner Enni-Kukka Tuomala, managing partner Fiona McArthur, business partner Amelia Blashill, account director Jaimee Kerr, account manager Jo Lorimer working with Temptations VP marketing Craig Neely, brand managers Melodie Bolin and Arren Beach.
The print campaign was developed by adam&eveddb designers Alex Fairman and Luke Ridgeway, photographer Tim Flach at Peter Bailey and set designer Jessica Dance.
Editor was Gareth McEwen at Speade. Post production was done at The Mill by producer Carl Phillips, Flame artist James Pratt, colourist Mick Vincent. Audio post production was done at Factory. Music, “Sorry seems to be the hardest word”, by Elton John, was licensed through Sound Lounge by Thomas Wright.