Temptations Say Sorry

Temptations, the Mars cat and kitten treats brand, has launched “Say Sorry”, an online media and print campaign encouraging pet owners to make it to their feline friends this Christmas. During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. The online commercial shows cats dressed in elf costumes, Christmas sweaters and hats, clearly not impressed with their lot. The soundtrack, Elton John’s track “Sorry Seems to be the Hardest Word”, makes it clear something needs to be put right. The message of course comes back to the power of Temptations treats to bring cats onside again.

Cat dressed as an elf in Temptations commercial

#SaySorry Campaign

“Pet owners spend more than $5 billion on their pets during the holidays. We want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.”

Cat dressed as a snow cat in Temptations commercial
Cat in a Christmas cat in Temptations commercial
Cat dressed as a roast in Temptations commercial
Cat dressed up with couple in Temptations commercial

Temptations Say Sorry print ad

Temptations Say Sorry Credits

The Temptations Say Sorry campaign was developed at Adam&EveDDB, London, by chief creative officer Ben Priest, executive creative directors Ben Tollett and Richard Brim, art director Steph Ellis, copywriter Rory Hall, agency producer Catherine Cullen, planning partner Jess Lovell, senior planner Enni-Kukka Tuomala, managing partner Fiona McArthur, business partner Amelia Blashill, account director Jaimee Kerr, account manager Jo Lorimer working with Temptations VP marketing Craig Neely, brand managers Melodie Bolin and Arren Beach.

Filming was shot by director Austen Humphries via Rattling Stick with producer Kelly Spacey, director of photography Jim Jolliffe.

The print campaign was developed by adam&eveddb designers Alex Fairman and Luke Ridgeway, photographer Tim Flach at Peter Bailey and set designer Jessica Dance.

Editor was Gareth McEwen at Speade. Post production was done at The Mill by producer Carl Phillips, Flame artist James Pratt, colourist Mick Vincent. Audio post production was done at Factory. Music, “Sorry seems to be the hardest word”, by Elton John, was licensed through Sound Lounge by Thomas Wright.

Media above the line was handled at Mediacom. Media below the line was handled at Starcom.