Stan Rebel Wilson and The Biggest Deal

Stan, the recently launched Australian subscription video-on-demand service, has been promoted with an integrated advertising campaign featuring Australian comedian Rebel Wilson. To promote the Biggest Deal in Entertainment Rebel Wilson must deal with an over-zealous Hollywood director, a midget unicorn, a randy cameramen and fireworks. The campaign, leading up to the launch of the service on Australia Day, January 26, includes television, outdoor, transit, radio, direct, on-line display, social and performance media.

Rebel Wilson in Stan commercial as mermaid



Rebel Wilson in Stan commercial with unicorn

Rebel Wilson in Stan commercial with unicorn

Rebel Wilson in Stan commercial

Rebel Wilson in Stan commercial with piano

Rebel Wilson in Stan commercial on fur rug

Rebel Wilson in Stan commercial on fire

Rebel Wilson in Stan commercial

Rebel Wilson on Stan billboard

Rebel Wilson on Stan billboard

Rebel Wilson on Stan billboard

Credits

The Stan Launch campaign was developed at AJF Partnership, Sydney, by executive creative director Adam Rose, copywriter Felicity Buckham, producer Tanya Hairman, general manager Digby Richards, planner Jemma McQueen, senior account directors Katie Loverich and Tom Hart-Brown, working with Stan CEO Mike Sneesby, head of marketing Fiona King, marketing manager Diana Ilinkovski, working with Stan CEO Mike Sneesby, head of marketing Fiona King, marketing manager Diana Ilinkovski and acquisition marketing director Zway Yee.

Filming was shot by director Owen Trevor via Rabbit Content with directors of photography Stefan Duscio and Andrew AJ Johnson, executive producer Lucas Jenner, and photographer Nick Wilson.

Sound was produced at Sound Reservoir by Barry Stewart.

Editing was produced at Method Studios by editor Drew Thompson. Post production was done at 9mm by Mike Corte and Ricardo Neves, lead animator Nick George and producer Carli Richardson.