Stan Rebel Wilson and The Biggest Deal
Stan, the recently launched Australian subscription video-on-demand service, has been promoted with an integrated advertising campaign featuring Australian comedian Rebel Wilson. To promote the Biggest Deal in Entertainment Rebel Wilson must deal with an over-zealous Hollywood director, a midget unicorn, a randy cameramen and fireworks. The campaign, leading up to the launch of the service on Australia Day, January 26, includes television, outdoor, transit, radio, direct, on-line display, social and performance media.
The Stan Launch campaign was developed at AJF Partnership, Sydney, by executive creative director Adam Rose, copywriter Felicity Buckham, producer Tanya Hairman, general manager Digby Richards, planner Jemma McQueen, senior account directors Katie Loverich and Tom Hart-Brown, working with Stan CEO Mike Sneesby, head of marketing Fiona King, marketing manager Diana Ilinkovski, working with Stan CEO Mike Sneesby, head of marketing Fiona King, marketing manager Diana Ilinkovski and acquisition marketing director Zway Yee.
Sound was produced at Sound Reservoir by Barry Stewart.