Sony Bravia Fireworks
Sony is running “Fireworks”, an advertising campaign which ‘celebrates every detail’ of its X90C BRAVIA™ 4K Ultra HD TV. The commercial at the heart of the campaign was features fireworks through different camera angles, from the ground, from above and from within the spectacular moment it explodes, culminating on a rooftop, where viewers get a close-up of the beautiful patterns over the high rise skyline. Filming was shot using drones with Sony CineAlta F55 4K cameras. The campaign also encompasses digital media (live until the end of November), outdoor, cinema, VOD and print.
Behind The Scenes
Director, Ben Tricklebank commented, “The idea was to take a stunning but familiar image – in fireworks – and really show it in a completely different and an unexpected way. The new ad offers a glimpse from the sky, a close up of the beauty of a firework showering colour through a black night backdrop – truly harnessing and visualising the power of 4K.
Mikio Nakazawa, Head of Pan European Brand Activation, Sony Europe, adds, “Sony is well known for its history of iconic ads, this time is no different. We wanted to create something where viewers can really feel the detail of 4K and be part of the action, even if that is up high, in the sky. This is a different but beautiful approach to the ads we’ve seen in days gone by.
“I hope that when people watch the new ad on our Sony 4K TVs they will be able to see for themselves the level of detail and contrast boosted by the powerful 4K Processor X1 combined with our exclusive TRILUMINOS Display™ technology which brings lifelike vivid colour. The soundtrack, which has been re-recorded with a new stripped back composition for the ad, shows that Sony 4K is not just about the incredible picture quality but the sound quality too – the mesmerizing music truly captures the emotion of the moment.”
Sony Bravia Fireworks Credits
The Sony Bravia Fireworks campaign was developed at DDB Germany.
Post production and visual effects were produced at NHB by senior producer Alexander Seib, VFX supervisors Tobias Horvath and Nhat Quang Tran, 3D artists Alexander Lehnert and Andreas Petri, and colourist Pana Argueta.
The soundtrack to the advert is by Sony Music artist Kygo ft. Conrad Sewell with a remixed version of Firestone.