Sonic motivated by Shia LaBeouf

Sega of America is promoting the new Sonic Boom Fire & Ice on the Nintendo 3DS platform with an online video featuring actor and director Shia LaBeouf. Shia LaBeouf in May released a 30 minute motivational video filmed in front of a green screen, unleashing a tide of edited responses on YouTube. In this DLC (Downloadable Content) video from Sega, Shia has been spliced into a final scene from Sonic Generations. Dr. Eggman prepares to defeat a weary Sonic, while Knuckles and Tails plead Sonic to keep going. Shia turns up to save the day with an intense motivational challenge: “Just do it!”.

Shia LaBeouf motivates Sonic

The Shia LaBeouf Motivation Videos


The original 30 minute video was created by Shia LaBeouf, Luke Turner and Nastja Säde Rönkkö, in collaboration with Central Saint Martins BA Fine Art 2015 students. The monologue used at 8:58 minutes, featured in the Sonic video, is by Joshua Parker.

The Sonic motivated by Shia LaBeouf video was developed at Ayzenberg Group.

Filed under: Commercials, Sega

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