Slate Dig Further Than The News
Slate.fr, the French news website, launches its first ad campaign with 3 colorful computer graphics. The ads are based on the classic construction : thesis, antithesis, synthesis, with icons/articles that support a main theme and analyse it. This is to show us a deeper and more comprehensive view on a given subject and to let us make our own opinion. The structure of the ads also imitates the digital architecture and the virality of the news on Slate.fr. That’s the purpose of the new signature of the website: « Slate.fr, dig further than the news ». In December 2014 & January 2015 the campaign has been broadcast on billboards in Paris, press and internet.
The Slate Dig Further Than The News campaign was developed at HAVAS 360, Paris, by executive creative director Thomas Derouault, creative director/copywriter Alban Penicaut, art directors Franck Lebraly and Alfred Pelamatti, copywriters Antoine Palle and Cédric Guillossou, agency producer Cécile Ousset, co-CEO Matthieu Habra, account director Alexandre Jozefowicz and account manager Corinne Schorpp. Illustration and graphic concepts were by We Are TED.