Shinfuro Synchronized Swimming in Japanese Hot Springs

The Oita Prefecture in Japan is promoting the hot spring attractions of the region with an advertising campaign featuring synchronised swimming. A team of professional synchronized swimmers takes on the challenge of performing in a range of pools, accompanied by a sound track inspired by Oita-born composer Taki. Viewers are reminded not to try this themselves. Visitors to these hot springs are not permitted to wear bathing suits in the baths or to swim in the baths. The synchronised swimmers appear in Ukenokochi hot springs Shinseikan, Myoban Hot Springs Okamotoya, Kankaiji Hot Springs Ichinoide Hall, Amagase Hot Springs Jinden-yu, HInode Hot Springs, Beppu Suginoi Hotel, Kyusuikei Hot Springs Nihiki no Oni, Hyotan Hot Springs, Beppu Beach Sand Bath Municipal Hot Springs, Hyotan Hot Springs, Beppu Hot Springs Hoyo Land, and Yufuin Hot Springs Shoya no Yakata. The campaign is online at onsenkenoita.com.

Shinfuro synchronized swimmers

Shinfuro synchronized swimmers
Shinfuro synchronized swimmers
Shinfuro synchronized swimmers

Shinfuro Synchronized Swimming Credits

The Shinfuro Synchronized Swimming campaign was developed at Nishiko, Fukuoka, by creative director Takeshi Fukushima, copywriters Kazuhisa Hisatomi and Tohru Ogata, and agency producer Yu Inoue.

Filming was shot by director Yoshihiko Yamamoto via T&E Inc with producer Masaharu Ohishi, director of photography Kazuma Shinde and choreographer air:man.

Sound and music were produced by Shinya Kiyokawa at Invisible Designs Lab. Background music, “Hana” (Flower), by Japanese composer Rentaro Taki, has been mixed with the sounds of Oita, including the sounds of onsen or frying chickens.