Shield One Team One Nation
Unilever is promoting Shield as the official deodorant of the Rugby World Cup and sponsors of South Africa’s team The Springboks with “one Team One Nation”, an integrated advertising campaign. A television commercial presents the brand’s celebration of the Springboks team through the eyes of a South African rugby fan running through the streets of Soweto with a green and gold ladder ready for action. Fans have been encouraged to join the online conversation around the campaign with the hashtag #1Team1Nation, or try out tickets to the Rugby World Cup Final by leaving a message of support for the Springboks at www.1team1nation.co.za.
The Shield One Team One Nation campaign and material shown was conceptualised and brought to life by Gorilla Creative Media, South Africa.
The Shield One Team One Nation video was developed at R/GA London by executive creative directors George Prest and Rodrigo Sobral, copywriter Dave Jennings, art director Tristan Poulter, agency producer Elisabetta Viggiani, strategist Tommy Mancktelow, business unit director Iestyn Keyes and account director Joe Adamsdale.
Voice over artists were Vulindlela Mthethwa, Gavin Cowley and Hanyani Shimange. Music is “Koze Kuse” by Mondli Ngcobo and Dj Merlon.
Tagged: Andrew Lang, Dave Jennings, Firecracker Films, Framestore, George Prest, Gorilla Creative Media, Marshall Street Editors, McKenzie Rudolphe, R/GA, Rodrigo Sobral, Tristan Poulter, Ula Pontikos
Location: South Africa