Scotchgard Spillproof in Singapore

3M’s Scotchgard Carpet and Rug Protector campaign in Singapore has won the Print & Poster Craft Grand Prix at Spikes Asia. Developed at Lowe Singapore, Teo Studios and The Rabbit Hole, the three Scotchgard Spillproof billboards and street posters feature broken pieces of porcelain, glass and cork lying on floor surfaces having caught blobs of minestrone soup, olive Oil and balsamic vinegar dressing, and sangria. “Repels liquids. Blocks stains. Resists Soiling.”

Scotchgard Minestrone Soup

Scotchgard Olive oil and balsamic vinegar

Scotchgard Sangria

Credits

The Scotchgard Spillproof campaign was developed at Lowe Singapore by executive creative director Erick Rosa, creative director/art director Ang Sheng Jin, creative director/copywriter Daniel Kee, art director Alex Tan, copywriter Aslinda Khanafi, producer Jacqueline Wong, group account director Gonzalo Olivera, senior account executive Elysha Chua.

Photography by Teo Chai Guan at Teo Studio was retouched at The Rabbit Hole by illustrator Evan Lim.