Samsung Self Portraits
Samsung promoted the Samsung NX Mini Camera with a series of famous self portrait paintings by Dutch artist Vincent Van Gogh, Mexican artist Frida Kahlo and German artist Albrecht Dürer. Each shows the painter holding a camera to get the best angle for his or her own portrait. The tag line: “For self-portraits. Not selfies”. “The NX mini with a 3-inch flip-up display and interchangeable wide-aperture lens”. The series was created by photographing three lookalikes representing the original artists in their worlds. We’ve included here the original self portraits by Vincent Van Gogh (1889), Frida Kahlo (1940) and Albrecht Dürer (1498).
The Samsung Self Portraits campaign was developed at Leo Burnett Switzerland, Zürich, by global chief creative officer Mark Tutssel, creative director Axel Eckstein, art directors Johannes Dörig and Pedro Moosmann, copywriter Fabian Windhager, art buyer Suzana Kovacevic, account team Annika Seidel and Milos Stoic working with Samsung Electronics GmBH head of corporate marketing Michelle Potgieter. Photographer was shot and retouched by Fredrik Ödman via Hobby Image, Stockholm, with producer Sara Lindblom.