Samsung Recharge Yourself
Samsung Belgium is promoting the launch of the new Samsung Galaxy S6 with a recycling design in which unused cables have been used to create hammocks and seats. One of the S6’s main features is wireless charging, making cable spaghetti history. Evy Puelinckx, well known for her recycling solutions, collected over 3 km of wire to create reclining chairs for display at Meise Botanic Gardens. Each chair used over more than 150 chargers.
Evy Puelinckx, founder of HetVindingrijk, a creative recycling agency, talks about her role in the project.
“When I was contacted by Samsung to achieve something with cables chargers, I did not hesitate. Unused equipment is, somehow, a gift from heaven for me. Many people have cables at home they would like to get rid of. Our appeal was a resounding success. The result is there and people are happy to see that the waste materials they have sent us have been turned into something much prettier.”
Dieter Reyntjens, Mobile Marketing Manager at Samsung Electronics Belgium confirmed: “Wireless chargers are gaining popularity. Starbucks, McDonald’s, Ikea or Lexus already offer their customers wireless solutions to recharge their smartphone. Our latest devices, the Samsung Galaxy S6 and S6 Galaxy edge, are equipped with wireless charging function. Today we wanted to show in a creative and playful way that we may soon be saying goodbye to shippers as we know them today.”
The Samsung Recharge Yourself campaign was developed at Leo Burnett Brussels, by creative director Tom Garcia, creatives Wout Geysen, Jurgen Verbiest and Najate El Achari, designers Evy Puelinckx and Het Vindingrijk, managing director Kaat Danneels, account manager Jeroen Vernelen, account executive Elodie Pagaud working with brand manager Sophie Docx.