Renault Original Parts & Evil Twins
Renault Buenos Aires launched its 2015 Official Service campaign reminding customers why they should always use original parts. The message is totally new and very clear: ‘They look the same until one makes trouble. Always trust original parts’. We can appreciate a set of posters featuring real twins, with one twin from each pair responsible for wreaking havoc on some individuals. But, of course, it’s impossible to guess which one did it.
The Renault Original Parts & Evil Twins campaign was developed at Publicis Buenos Aires, Argentina, by global creative director Erik Vervroegen, general creative director Fabio Mazia, creative director/art director Ezequiel Orlandi, creative director/copywriter Pablo Maldonado, art director Juan Ignacio Goldsztein, agency producer Marcelo Orueta, production designer Antonio Rojas, account manager Alexandra Cubillos.