Pureit purifies any water
Unilever’s print advertising campaign for Pureit water purifier has won the Grand Prix for Print at the Spikes Asia awards, along with Gold for art direction. The two print ads in the campaign, “Rural” and “Urban”, show waterways which at first appear to have no water. Distortions in the scene, along with the appearance of duck swimming overhead, and a can floating overhead, reveal the concept of totally transparent water. “Purifies any water.”
The Pure It campaign was developed at LOWE Indonesia, Jakarta, by chief creative officer/copywriter Roy Wisnu, creative group head/art director Rizky Wisnu, art director Vinsensius Seno, illustrator Adhe Saelani, agency producers Audrey Aristanty and Fien Juharyati, account team Nanda Rahmanu and Eby Karsono.