Publicis Skippable Wishes
Publicis Groupe has launched the now traditional 2016 End of Year address from CEO Maurice Lévy with “Skippable Wishes”, a humorous interactive rendition of an otherwise serious message, online at publicisgroupewishes2016.com. Maurice says that he has long suspected that only a handful of his viewers are paying attention to what he has to say. To avoid the straight version of his message, viewers are invited to click on the “Skip Maurice” button. Maurice proceeds with his message in cameo appearances during commercials for yogurt, laundry liquid, shampoo (with Publicis Groupe global communications officer Lindsay McCallum), toothpaste and dish detergent. “It’s been tough for us. Nevertheless we have fared pretty well in some of our operations and the most difficult part is behind us. 2016 will be the year of “No Silo, No Solo, No Bozo. The #skippablewishes video is dedicated to deceased Publicis Groupe staffers Fabrice Dubois and Yannick Minvielle, and to all the victims of the terrorist attacks in Paris on Nov. 13, 2015. See the alternative version online at publicisgroupewishes2016.com
The straight version, without anything funny, or any technological tricks…
The Publicis Skippable Wishes campaign was developed at Marcel Worldwide by creative chairman Anne de Maupeou, chief creative officers Dimitri Guerassimov and Fabien Teichner, art directors Vincent Boursaud and Eulalia Bartolomeu, copywriters Damien Veillet and Rémy Aboukrat, co-president Pascal Nessim, team manager Eva Castrillo, CTO Louis da Silva, front-end developers Eric Beaufol and Lucia Barroso, back-end developers Arnaud Doré and Edgar Lacouture, PR managers Nathalie Roland and Mélanie Colleou, social media consultant Paul Marty, working with Publicis Groupe communications director Peggy Nahmany and global communications manager Lindsay McCallum.
Post production was done at Prodigious by president Pierre Marcus, producer Thierry Delesalle, production officer Charlene Plozner, director Sylvain Fusée, post producer Fanny Huguet, CGI artist Matthieu Royer, sound designers Fabien Cornec and Jean-Jacques Hubert, and business affairs manager Fanny Cuisinier.