Pot Noodle You Can make It
Unilever is promoting Pot Noodle as the choice for ambitious young people with “Pot Noodle You Can Make It”, a commercial in which a young man prepares for an appearance in the boxing ring. The young man, played by Michael Moran, trains in the gym and then flies out to Las Vegas for his shot at fame, to be seen on television by his supportive family. But not all is it seems. The commercial is being backed by online, social media and PR executions with the tagline, #YouCanMakeIt.
Lucky Generals, the agency behind the campaign, explains the thinking behind their work….
“OK. We know you’re busy, so we’ll keep this short. Pot Noodle is the UK’s number 1 instant hot snack. It’s also one of Britain’s most iconic brands. But over the years, it had become associated with Slacker culture. While this had worked brilliantly for previous generations, it was out of touch with today’s 18-24s. So we flipped its key brand benefit – simplicity – so that it appealed to today’s go-getters. Now, spend less time reading blurb like this and more time
smashing it on multiple levels.”
Editor was Mark Edinoff at Work Post.
Post production was done at Electric Theatre Collective by producer Serena Noorani, lead Flame artist Paul Wilmot, shoot supervisor Andrew Stewart, Flame assist team Ant Walsham and Alex Grey, DMP team Tristan Menard and Bjorn Erik-Aschim and colourist Aubrey Woodiwiss.