Pot Noodle You Can make It

Unilever is promoting Pot Noodle as the choice for ambitious young people with “Pot Noodle You Can Make It”, a commercial in which a young man prepares for an appearance in the boxing ring. The young man, played by Michael Moran, trains in the gym and then flies out to Las Vegas for his shot at fame, to be seen on television by his supportive family. But not all is it seems. The commercial is being backed by online, social media and PR executions with the tagline, #YouCanMakeIt.

Pot Noodle #YouCanMakeIt bedroom

Lucky Generals, the agency behind the campaign, explains the thinking behind their work….

“OK. We know you’re busy, so we’ll keep this short. Pot Noodle is the UK’s number 1 instant hot snack. It’s also one of Britain’s most iconic brands. But over the years, it had become associated with Slacker culture. While this had worked brilliantly for previous generations, it was out of touch with today’s 18-24s. So we flipped its key brand benefit – simplicity – so that it appealed to today’s go-getters. Now, spend less time reading blurb like this and more time
smashing it on multiple levels.”

Pot Noodle #YouCanMakeIt Las Vegas
Pot Noodle #YouCanMakeIt family viewers
Pot Noodle #YouCanMakeIt
Pot Noodle #YouCanMakeIt Twitter

Pot Noodle You Can make It Credits

The Pot Noodle You Can Make It campaign was developed at Lucky Generals by creative director Danny Brooke-Taylor, creative team George Allen and Lizzie Moore, and agency producer Sophie Jones

Filming was shot by director Nick Ball via Blink Productions with director of photography Chris Sabogal, producer Toby Courlander and executive producer James Bland.

Editor was Mark Edinoff at Work Post.

Post production was done at Electric Theatre Collective by producer Serena Noorani, lead Flame artist Paul Wilmot, shoot supervisor Andrew Stewart, Flame assist team Ant Walsham and Alex Grey, DMP team Tristan Menard and Bjorn Erik-Aschim and colourist Aubrey Woodiwiss.

Sound was produced at Wave Studios by sound designer Jack Sedgwick.