Photography Whatever It Takes

Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), based in Dubai, is being promoted internationally with “Whatever It Takes”, an inspiring television commercial featuring the quests of three photographers in the city, in the wild and in the surf. This year’s main theme for the Award is “happiness” – the main pursuit of all humanity. On any given day, as humans we feel a variety of emotions, but one of the most beautiful and heart-warming emotions we can feel, is happiness. This eternal search for happiness has inspired humankind to embark, not only on incredible life journeys, but experience great life moments. It takes a keen photographer’s eye to capture these secret moments of happiness.

Photographer and Shark

Whatever It Takes Credits

The Photography Whatever It Takes film was developed at M&C Saatchi, Abu Dhabi, by executive creative director Ryan Reed, art director Christopher Hunt, copywriters Samantha Middleton and Neil Williams, CEO Ahsan Kahlon, head of creative services Paul Owen, account manager Samia Ataya.

Filming was shot by director Anton Visser via Velocity Films, Cape Town, with producer Zayd Halim, executive producers Karen Kloppers and Helena Woodfine, director of photography Caleb Heymann, and art director Naobi Noisette.

Photographer and Lion
Surf Photographer
Man and Dog Photograph