Pandora Unique Connection with Blindfolds

Pandora, a jewellery brand based in Denmark, has attracted worldwide attention with “Unique Connection”, a Danish commercial in which blindfolded children identify their mother. The Mother’s Day commercial has had over 12 million views since its release on April 13. “As a small experiment of women’s uniqueness and the special bond between a mother and child, we met up with 6 wonderful women, and asked them to let us blindfold their most precious loved ones. Their children! The children were guided towards the group of women, and using their senses and intuition asked to try to find the one they believed to be their mother. Anxiety, love and a bit of heartfelt tears filled the room as children from the age of 3-9 tried and succeed in finding the one and only they could call mum! All women are unique in shape, personality and heart, and so is the beautiful connection and precious love we saw this day. Celebrate the woman in your heart.”

Pandora blindfolded child and mother

Pandora Unique Connection Credits

The Pandora Blindfolds campaign was developed at Malling Publications, Copenhagen, by strategic director Hanne Fabricius. Filming was shot by director and creative director Rasmus Skousen.

Music is “Staircase” by Dan Leigh, licensed through Musync.