Orange France is connecting viewers to the spirit of St Valentine’s Day with “Orange Rapprochement” (Reconciliation), a commercial setting romance in the context of home entertainment. A mature age couple become closer and closer as their film seamlessly moves from data projection, wide screen television to tablet and phone. “Et si la technologie nous permettait vraiment de nous rapprocher ? #NePerdezPasLeFil. Reinventons le divertissement (What if technology really allowed us to get closer? #NePerdezPasLeFil #DoNotLoseTheWire Reinventing entertainment). “Avec la fibre Orange, passez d’un écran à l’autre en toute fluidité.” (With Orange Fiber, move from one screen to another seamlessly).
The Orange Rapprochement campaign was developed at Publicis Conseil, Paris, by creative directors Fabrice Delacourt, Olivier Desmettre, art director Raphael Halin and copywriter Benjamin Sanial, account team Marie Wallet, Anne Dauvé, Camille Ternet, Max Harrington, working with Orange marketing team Fabienne Dulac, Quentin Delobelle, Annabel Salesa, Caroline Fortabat.
Filming was shot by director Reynald Gresset via Henry De Czar with director of photography Sebastian Blenkov, producer Jean-Luc Bergeron, line producer Louis Saint-Calbre and casting manager Philippe Elkoubi.
Post production was done at Prodigious by executive producers Pierre Marcus and Pierre-Arthur Goulet, producers Pierre-Arthur Goulet and Guillaume Delmas and sound designer Boris Jeanne.