Not There Yet on Gender Equality
The Bill, Hillary & Chelsea Clinton Foundation’s No Ceilings: The Full Participation Project has marked International Women’s Day with “Not There”, an integrated campaign raising awareness of issues relating to gender equality. For a full day, the media landscape, eerily devoid of women, directed people to NOT-THERE.org to learn why. Once on NOT-THERE.org, visitors are greeted by the voices of Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi and Sienna Miller, encouraging Americans to learn the facts on gender equality.
“We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” said Clinton Foundation Vice Chair Chelsea Clinton. “By knowing the facts and what has worked and hasn’t worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”
NOT THERE coincides with the release of the No Ceilings Full Participation Report, a 20-year data driven review on the status of women and girls since 1995, when Secretary Clinton called on the international community to ensure that “women’s rights are human rights.” At NOT-THERE.org viewers are able to see the facts on gender equality in full focus and are encouraged to learn more and explore the interactive series of data visualizations created by No Ceilings.
Condé Nast, for the first time in history, removed the cover images on Vogue, Glamour, SELF, Allure, Teen Vogue, W, and Brides and direct readers to NOT-THERE.org to learn about gender equality. On Clear Channel Outdoor’s Times Square billboard, the largest digital ad display in North America, Beats by Dre removed images of women and direct tourists from around the world to visit NOT-THERE.org. Invaluable advertisements from Unilever brands Dove and TRESemmé, Under Armour, kate spade new york, the New York City Ballet, and many more removed women and directed audiences to NOT-THERE.org. The NOT THERE campaign and No Ceilings data were featured in Snapchat’s newly launched “Discover” platform as a day-long takeover of Snapchat’s “Snap Channel.” iHeartMedia radio stations across the country launched an on-air NOT THERE campaign that will play clips by iconic female artists, without the female vocal track.
“I think sometimes the media gives the false impression, through its visual imagery, that women are treated equally in the global conversation. It is important for us to correct that impression, even symbolically on March 8, to move the conversation forward and create real change,” said Anna Wintour, Artistic Director of Condé Nast and Editor-in-Chief of Vogue.
The full list of NOT THERE partners include Beats, Cass Bird, Condé Nast, Corbis, Cynthia Rowley, Diane von Furstenberg, H&M, Harper Collins, Huffington Post, iHeartMedia, Ina Jang, Into the Gloss, kate spade new york, MAIYET, Mashable, New York City Ballet, Rachel Comey, Rebecca Minkoff, Refinery 29, Simon & Schuster, Snapchat, Under Armour, Unilever and Zalla Pilates.
The Not There Yet campaign was developed at Droga5 New York by creative chairman David Droga, vice chairman Andrew Essex, chief creative officer Ted Royer, executive creative director Kevin Brady, creative directors Casey Rand and Karen Land Short, copywriter Colin Lord and art director Inna Kofman, chief creation officer Sally-Ann Dale, head of broadcast production Ben Davies, broadcast producer Verity Bullard, head of art production Cliff Lewis, art producer Sharon Mendelow, art production assistant Robert Ohman, photographer Paul McGeiver, executive print producer Cindy Perez, lead production artist Chris Thomas, retoucher John Ciambriello and quality control director Lisa Bishai.
Filming was shot by director Alison MacLean via Park Pictures with executive producers Jackie Kelman Bisbee and Dinah Rodriguez, producer Christopher Grove. Additional production was done via Droga5 Studios by line producer Jessica Birmingham, director of photography Alex Cullen, editor Joseph Schnulhoff.
Post production was done at The Mill by animator/designer Chris Mennuto, executive producer Melanie Wickham, production coordinators Alex Bader and Devan Saber.
Music was produced at APM Music.