Nike Short A Guy
Nike has launched “Short A Guy”, a commercial promoting the cross-discipline Gear Up hub on Nike.com. The 90 second commercial follows a boy who’s continually invited to join sports team “short a guy”. He moves through basketball, a 10km Sun Run, baseball, wrestling, beach volleyball, soccer, lacrosse, swimming and gridiron. The spot includes cameo appearances from MLB stars Mike Trout and Garrett Richards, NFL quarterback Andrew Luck, women’s soccer legend Mia Hamm, NBA star Anthony Davis and professional beach volleyball player Misty May-Treanor. The Nike Short A Guy ad is designed to connect viewers to Nike’s multi-discipline Gear Up hub on Nike.com.
The Nike Short A Guy campaign was developed at Wieden+Kennedy, Portland, by executive creative directors Mark Fitzloff and Joe Staples, creative directors Chris Groom and Stuart Brown, copywriter Derek Szynal, art director Jason Campbell, producer Ross Plummer, executive producer Matt Hunnicutt, strategic planners Andy Lindblade, Brandon Thornton, Reid Schilperoort, media planners Daniel Sheniak, Reme DeBisschop, Brian Goldstein, Emily Graham, account team Karrelle Dixon, Jordan Muse, Corey Woodson, Shinya Kamata, and business affairs manager Dusty Slowik.
Editor was Rich Orrick at Work Post with assistant editor Clay Dogged and executive producer Marlo Baird.
Visual effects were produced at Joint Editorial, Portland, by VFX supervisor Alex Thiesen, Flame artist Katrina Salicrup and VFX producer Rebekah Korebel.
Sound was mixed at Lime Studios by Loren Silber with producer Susie Boyajan. Music was produced at Barking Owl by sound designer Michael Anastasi and producer Whitney Fromholtz. Music is “Surfin’ Bird” by The Trashmen.