Nespresso What Else with Jack Black
Nespresso has launched the 10th episode of the What Else advertising campaign featuring George Glooney, this year bringing in American actor Jack Black and Australian actress Nicole Whelan. Set at Clooney’s villa on the shores of Lake Como, Italy, the 2015 What Else series has Clooney instructing Black in the Nespresso difference. Clooney is pouring himself a cup of silky smooth Nespresso coffee. Just as the coffee is ready, a hand appears and takes the cup. It is none other than Jack Black who saunters over to an attractive female and promptly attempts to win her affections by trying to use Clooney’s infamous ‘What Else?’ phrase. Oblivious, Black gets the phrase wrong and George steps in to educate him. Later, Black (Giacomo Blacomo) experiences a moment of epiphany, as he starts to understand the incomparable difference that Nespresso offers, as the meaning of ‘What Else?’ dawns on him. Nespresso has invited fans to share their #WhatElse moments via Nespresso.com or Nespresso’s social channels to be in with a chance to be featured on the microsite.
The main commercial, “Epiphany”, has was preceded by two teasers, and followed up with a range of short promotional ads featuring Jack Black and his new friend Christine.
Says Alfonso Gonzalez, chief customer officer, Nespresso: “We are delighted that Jack Black is featuring in our 10th communication campaign, which focuses on his discovery of the ‘Nespresso difference’, with the guidance of the ever smooth and elegant Clooney. Together Jack and George are a dynamic duo, adding even more fun and humour to this year’s campaign which we think will appeal to Club Members and coffee lovers alike. There are many things we do at Nespresso to create the ultimate coffee experience, and this year we wanted to prompt people to think about what makes Nespresso different and unique to them, which is perfectly summarised in ‘What Else’.”
Says Clooney: “What can I say about Jack, it was a tall order but he did quite the job – after a bit of coaching of course. All joking aside, it was such a fun shoot and Jack was a pleasure to work with.”
Says Black: “Well a lot of legends have sipped on this coffee… so it was clearly time for me to step up and give the infamous ‘What Else’ line a go. As George said, it was a story of me learning from the master!”
The Nespresso What Else series
The phrase ‘What Else’ featured in the first ever Clooney commercial in 2006, in which Clooney mistakenly assumed he’d be well known for his acting in the Nespresso store. Two women (Maria-Elena Laas and Karolina Wydra) describe what could have been Clooney but is in fact the coffee they’re sampling. Clooney has been joined by a range of actors over the years, including Camilla Belle (2009), John Malkovich (2010), Nicole Kidman (2011), Nazanin Boniadi (2012), Laurianne Gilliéron and Matt Damon (2013), and Jean Dujardin (2014).
The Nespresso What Else campaign was developed at McCann France, Paris.
Filming for the Jack Black series was shot by director Grant Heslov via Moonwalk Films, Paris, with director of photography Phedon Papamichael, production designer William Amosse and SFX designer Elyssa Roux.
PR was handled by Weber Shandwick France.