MTV Tagline Here

MTV ran “Tagline Here”, a cheeky surreal MTV brand (anti) anthem commercial during the 2015 MTV Video Music Awards. The video is a montage of clips from 35 different films from across the world. “MTV – now on your television, on your phone, on your computer, even on the chip in your brain. MTV is the marriage of the biological and the digital, a perfect combination of soundwaves, particles and lust. It is mooniest compressed into a signal for terrestrial and extra terrestrial consumption. A machine is exact. An animal is flexible. MTV is not one or the other. It is both and it makes me want to dance. You are a series of electrical impulses in a meat sack. MTV is a series of letters that used to stand for words. In the future, we don’t use the word ‘future,’ and MTV isn’t not the future. Because knows what gravity is but everyone knows that dancing is fun…”

MTV Brand Advertisement

MTV Tagline Here Credits

The MTV Tagline Here ad was produced at Ghost Robot by director Benjamin Dickinson, with editor Josh Rathmell. Image research and licensing was by Stalkr.

Look out for clips from Slow Mo Guys Soggy Flappy Faces, Slow Motion Vomit, Flexible Muscle-Based Locomotion for Bipedal Creatures, Reggie Watts (NSFW).