MINI Traffic Lights in Vienna
MINI Austria and Demner, Merlicek & Bergmann have picked up the Epica Awards Outdoor Grand Prix for “MINI Traffic Lights”, a set of creative rolling digital billboard installations in Vienna. In order to remind drivers of the playfulness and agility of the classic MINI, scrolling billboards were placed at highly frequented locations in Vienna, perfectly synchronized with the traffic lights right next to them. Every time the light changed, the MINI changed, from Blazing Red to Volcanic Orange to British Racing Green and back. “Es ist rot. Oder wie wit sage: Blazing Red” (It is red. Or as we call it: Blazing Red). The Epica award follows on from the Golden Drum Grand Prix awarded in October.
The MINI Traffic Lights (MINI Ampel) campaign was developed at Demner, Merlicek & Bergmann, Vienna, by creative director Francesco Bestagno, copywriter Isabelle Stadler, art director Marian Grabmayer, designer Aron Czerveny, account manager Markus Dammelhart, account supervisor Christin Herrnberger.
Billboards were produced at Gewista Urban Media, Vienna.