Lexus Make Some Noise
Lexus used the 2015 Super Bowl game to run “Make Some Noise”, a commercial introducing the NX Turbo and hybrid. Set in a parking building, “Make Some Noise” brings together drivers and dancers, with a soundtrack inspired by NX-generated sounds, including the beep from the car unlocking, the sunroof opening and the engine revving. The voiceover: ““Go beyond utility: introducing the Lexus first-ever NX Turbo and Hybrid from Lexus. Be seen. Be heard. Make some noise.”
The Lexus Make Some Noise campaign was developed at Walton Isaacson by creative director Cenon Advincula, copywriter Colin Costello, art director Cenon Advincula, music supervisor Andrew Logan, producer Shauna Williams and group account director Ayiko Broyard.
Post production was done at Method Studios by lead Flame artist Claus Hansen, executive producer Robert Owens and producer Stephanie Allis.
Colorist was Dave Hussey at Company 3.
Music and sound design were produced at Kismet Music Inc. by composers Andrew Logan and Pamela Reswick. Voiceover is by Blair Underwood. Sound and music were recorded at 48 Windows with sound engineer Eric Garcia.