Land Rover We Deal in Real

Land Rover as an official sponsor of the Rugby World Cup has focused on highlighting grass roots rugby. A set of commercials shows rugby played at its grass roots and is accompanied by a poetic voiceover. Filming local rugby clubs in eleven countries led to grassroots mini documentaries featuring Mull Rugby Club, Scotland, Soweto Rugby Club, South Africa, Upper Clutha RFC, New Zealand, Rugbaí Chorca Dhuibhne, Ireland, Daveta Rugby Club, Fiji, Halifax RUFC, England, Dingo Cubs Rugby Union Club, Australia, Clwb Rygbi Y Fflint, Wales, and CUS Siena, Italy. The campaign aims to inspire and entertain the audience by championing the people and clubs that are the heart and soul of the game.

Rugby player in laundromat - Land Rover We Deal in Real commercial


The Land Rover We Deal in Real campaign was developed at RKCR/Y&R and Spark44, London, by creative directors Jules Chalkley and Gethin Stout (RKCR/Y&R) and Pete Harle (Spark44), art directors Martin Reed and Enrique Reija, copywriter Jonny Durgan, creative Kristian Wheater (Spark44), typographer Lee Aldridge, photographers Adam Hinton and Charlie Campbell, business director Ben Caulfield, agency producers James Miller and Andy Walsh (Tag London).

Filming was shot by director Tom Barbor-Might via Partizan with director of photography Aadel Nodeh-Farahani, and producer Russell Curtis.

Editor was Colin Sumsion at Big Chop. Post production was done at Big Buoy by Flame artist Chris Major, colourist Mark Horrobin and producers Barny Wright and Chloe Saunders. Sound was designed by James Saunders.