Lacoste LT12 Limited Edition Lookbook
Lacoste is promoting the Lacoste LT12 Limited Edition clothing range with an interactive lookbook created by Fred & Farid Shanghai. The online site features models wearing the Lacoste LT12 Limited Edition collection, responding to the user’s manipulation of a virtual tennis ball. The lookbook is constantly connected with the Lacoste stores. Each time a product runs out in store, it simply disappears on the site, leaving the model topless. See the desktop and mobile versions. The Lacoste LT12 Limited Edition Lookbook is part of an integrated campaign associated with the Roland-Garros French Tennis Open 2015, and the product’s launch in the Chinese market. The campaign includes video, online games, OOH, digital experience and visual merchandising.
The Lacoste LT12 Limited Edition Lookbook campaign was developed at Fred & Farid Shanghai by chief creative officers Frederic Raillard and Farid Mokart, creative directors Juliette Lavoix and Laurent Leccia, copywriter Susan Ding, art director Nicolas Liberman, agency supervisor Frances Alvarado, agency producer Karim Naceur, digital producers Pauline Salendre and Benoit Petrus, and development team Claudia Anegon and Adam Nait working with Lacoste brand supervisor Aldo Spaanjaars.