Kleenex Unlikely Best Friends
Kleenex, the Kimberly-Clark tissues brand, is building a huge Facebook following with “Unlikely Best Friends”, a Facebook video featuring Chance, a dog with a disability. The short documentary film introduces us to a couple, no stranger to disability themselves, who provide a home for a dog needing a second go at life after being hit by a car. San Antonio Pets Alive found the dog and decided to give him a second chance at life. Michael, who like the dog had lost the use of his legs, and “Chance” became the unlikely best friends. The Kleenex Unlikely Best Friends video, launched on the Kleenex Facebook page, has had over 27 million views since its launch on June 25, and has attracted over 26 million comments, many sharing similar stories.
The Kleenex Unlikely Best Friends film is part of the Someone Needs One campaign developed at VSA Partners.
Media was handled at Mindshare.