Kiehl’s Special Gift
Kiehls Hong Kong is using the holiday season to promote skincare and cosmetics options for gifts. The film at the heart of their campaign, “Everyone loves a special gift”, uses the single sock as a metaphor for individualised special gifts. The film aims to showcase Kiehl’s wide skincare product range which spans from women to men, children to the elderly, even pets. It’s designed to deepen the brand’s connection with customers with a Christmas stocking, a holiday tradition that resonates with everyone.
The Kiehl’s Special Gift ad was developed at Air Concepts, Hong Kong, by creative director/art director Ken Hui, creative director/copywriter Mike Wu, senior art director Jacqueline Hung, and agency producer Christy Tse.