Kevin Bacon and Eggs

The American Egg Board is running “Side of Kevin”, a commercial starring Kevin Bacon. The actor, known for the six degrees of separation meme, appears in the kitchen of a woman (Geneva Carr) who is preparing eggs for breakfast. Lying on the kitchen counter, Kevin deals out his encouragement for bringing together bacon and eggs. Things get a little awkward when the husband (Jeff Wiens) enters the conversation on his way out to work (to bring home the bacon, eggs and oil). The Kevin Bacon and Eggs campaign is online at, with a two minute web film, 30 second version, a behind-the-scenes film, a poster (Wake up to the strength to endure a life time of Bacon jokes), and behind-the-scenes photos.

Kevin Bacon and Eggs

“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” the actor said in a statement. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”

Kevin Bacon on kitchen counter
Kevin Bacon & Eggs kitchen photo
Kevin Bacon Wake up to the strength


The Kevin Bacon and Eggs campaign was developed at Grey New York by chief creative officers Tor Myhren (global) and Andreas Dahlqvist (New York), executive creative directors Ari Halper and Steve Krauss, creative directors Brad Mancuso and Susan LaScala Wood, art directors/copywriters Jay Hunt and Pete Gosselin, art director Matt DeCoste and agency producer Perry Kornblum.

Filming was shot by director Martin Granger via Moxie Pictures, Los Angeles, with director of photography Alar Kivilo.

Editor was Alex Cohan at Vision Post. Sound and music were produced at Vision Post by Matt Baker.

Post production was done by colourist Chris Ryan at Nice Shoes.