John Lewis Tiny Dancer
John Lewis has launched “Tiny Dancer”, an advert in which Bunny May, a young girl with a passion for dance, has a series of potential tiny mishaps as she pirouettes through the house. The idea of letting life happen plays out through the parents being relaxed enough to let their daughter follow her passion without having to worry about potential accidental breakages. After all they can be safe in the knowledge that they have John Lewis Insurance in place. The campaign is linked with an online platform, whatmatters.johnlewis-insurance.com, taking visitors behind the scenes on the casting and filming of the commercial, a brief bio for Bunny May, information on Elton John’s track Tiny Dancer.
The John Lewis Tiny Dancer ad was developed at Adam&EveDDB, London, by chief creative officer Ben Priest, executive creative director Richard Brim, copywriter Jo Cresswell and art director Sian Coole, planner Tom Sussman, working with John Lewis head of marketing, financial services, Margaret Burke.
Media was handled at Manning Gottlieb OMD by planner James Parnum.
Editor was Joe Guest at Final Cut.
Post production was done at MPC by VFX supervisor Tom Harding, executive producer Julie Evans, post producer Hannah Ruddleston, VFX team Toya Dreschler, Mike Cosgrove, Petter Lindholm, Sreejimol CP, Sugumar S, Lokanath Sahu, Abdul Labeeb, colourist Jean Clement-Soret.
Audio post production was done at Factory by Anthony Moore.
Music is “Tiny Dancer”, the 1972 hit performed by Elton John, from his fourth album, Madman Across the Water.