John Lewis Southampton Ships
John Lewis Southampton’s New Look print advertising campaign has won the Epica Grand Prix for Press this week. Three print ads present a horizon with stylised ships consisting of lampshades, cheeses and lipsticks. “Lampshade” promotes the new look home department. “Cheese” promotes a new look Little Waitrose. “Lipstick” promotes a new beauty department. We’ve included here the billboard and press versions. “A new look home department has arrived at John Lewis Southampton”, the title on the Lampshade ad, is a reference to the role the port of Southampton has played in trade over the centuries.
The John Lewis Southampton campaign was developed at adam&eveDDB, London, by executive creative directors Ben Priest, Ben Tollett, Emer Stamp, copywriter Alex Lucas, art director Jon Farley, designer/typographer Paul Knowles, agency producer Amy Coomber, planner David Golding, account director Lauren Tomlinson, account manager Mike Beer, planner David Golding, and business director Tammy Einav.