In the Doghouse But Alive

THINK!, the UK’s Department for Transport road safety project, is running #ButAlive, an integrated advertising campaign combining humour and horror. The campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision. “In the Doghouse” introduces us to Brendan, who has refused to drive his wife home from the train station despite the pouring rain outside. “Photocopying” introduces Malcolm, demoted to photocopying duties after resisting his regional manager’s attempts to get him to take a second drink. Dignity is down. But at least they’re alive.

Think 2nd Drink Brendan #ButAlive


#ButAlive Credits

The But Alive campaign was developed at AMV BBDO, London, by executive creative directors Alex Grieve and Adrian Rossi, creative directors Steve Jones and Martin Loraine, art director Jeremy Tribe and copywriter Prabhu Wignarajah (radio/digital), creative director/copywriter Neil Clarke and creative director/art director Jay Phillips (print), agency producer Matt Towell, strategists Tom White and Pippa Morris, account team Katie Stanley, Ben Griffiths, Anna Covell, Georgia Totvanian, project manager Sabrina Goreeba.

Filming was shot by director Guy Shelmerdine via Smuggler with producer Jason Scanlon.

Editor was Tim Hardy at Stitch Editing.

Post production was done at The Mill by producer Carl Phillips, 2D lead artist Carl Norton, 2D artists Joe Tang, James Pratt, Adam Maynard, David Wishart, Sole Martin, and colourist Dave ‘Luddy’ Ludlam

Sound was produced at 750mph. Music was supervised by Soho Music.