Harvey Nichols Love Freebies
Harvey Nichols is unveiling a campaign to promote its new loyalty app which rewards customers with complimentary services and exclusive perks with every point spent instore or online. The ‘Shoplifters’ campaign launches with an online film, which uses CCTV footage from its stores of real shoplifters getting caught in the act. The faces of the shoplifters have been disguised with animated characters. film finishes with a reminder that there’s now a better way to get a freebie – with the new rewards app from Harvey Nichols. The campaign is supported with print executions showing stylish shoplifters being caught red-handed and instore activity reminding potential shoplifters that there’s now a legal way to get a freebie. All elements of the campaign carry the endline, ‘Love Freebies? Get them legally. The new Rewards App from Harvey Nichols’
The Harvey Nichols Love Freebies campaign was developed at Adam&EveDDB, London, by chief creative officer Ben Priest, executive creative directors Ben Tollett and Richard Brim, copywriter Ben Stilitz, art director Colin Booth, head of design Paul Knowles, agency planner Michelle Gilson, account business director Paul Billingsley, account director Britt Lippett, account manager Katie Gough, working with Harvey Nichols group creative & marketing director Shadi Halliwell, and head of marketing Anna Davidson.
Media was handled at Zenith Optimedia by planners Tim Payne and Becky Dorfman.
Photography was by Marcelo Krasilcic.
Editor was Anne Perri at Work Post.
Post-production was done at Blink Productions.
Audio post-production was done at Wave Studios. Music is “Wot Do U Call It” by Wiley.