Harvey Nichols Gift Face challenged

Harvey Nichols is running “Gift Face”, a Christmas advertising campaign centred on fears of receiving or giving an inappropriate gift. The commercial at the heart of the campaign shows a woman receiving gift after gift from members of her family, all the while wearing a “gift face”, smiling with fake gratitude. 72 percent of U.K. adults have admitted to pulling “gift face” to save the feelings of a loved one—and 63 percent admit to wearing or using an unwanted gift after Christmas to keep up the pretense.

Harvey Nichols Gift Face

We’ve all been there, opening a Christmas gift that is beyond terrible.
A gift that isn’t even worthy of gathering dust on your shelf.
A gift that makes you question if the giver even knows you at all?
A gift that leaves you no other option… Gift Face.

Harvey Nichols Gift Face print ad

Noun 1. The contortion of one’s face when feigning excitement, happiness or gratitude for a terrible, terrible Christmas gift.
Be it a pained smile, a raised eyebrow or an expression of sheer shock – sometimes there is no avoiding the awkwardness of giving your loved ones the dreaded Gift Face.
Avoid #GiftFace this year by finding the perfect gift at Harvey Nichols.

Harvey Nichols Gift Face print ad
Harvey Nichols Gift Face print ad
Harvey Nichols Gift Face print ad

Credits

The Harvey Nichols Gift Face campaign was developed at adam&eveDDB, London, by chief creative officer Ben Priest, executive creative director Ben Tollett, creatives Jo Cresswell and Sian Coole, agency producers Lucie Georgeson and Brittany Littlewood.

Filming was shot by director Tim Bullock via Blink Productions with producer Ewen Brown, director of photography Stephen Keith-Roach and production designer Simon Davies.

Editor was Mark Burnett at Whitehouse Post with assistant editor Andre Rodrigues.

Post production was done at MPC by VFX producer Hannah Ruddleston, VFX supervisor Cynthia Lee, colourists Matthieu Toullet and Jean-Clément Soret.

Sound was designed by Jon Clarke at Factory. Music, by Tchaikovsky, was arranged by Dannheisser and supervised by Sean Atherton at Siren.