Hallmark Put Your Heart to Paper
Hallmark is running “Put Your Heart to Paper,” an online advertising campaign encouraging people to go beyond the usual expression “I Love You,” and express how they truly feel for their partners. The campaign, online at PutYourHeartToPaper.com, features ten real life couples who set out to describe their connection without using the word “Love”. The couples represent a spectrum of diversity including age, background, ethnicity, sexual orientation and relationship duration. Hallmark’s social media and paid digital campaign communicates the powerful Valentines Day message: Don’t say, “I love you … ” say something more, and put your heart to paper with a Hallmark card. The campaign at . Visitors to Hallmark social media sites are encouraged to join in using the hashtag #PutYourHeartToPaper.
Seven couples: Kari & Gareth, Hiram & Felicita, Eugenia & Corinna, Rob & Kristen, Adam & Emily, Bob & Kim, Carlos & Gaby.
Hallmark Put Your Heart to Paper campaign was developed at Leo Burnett Chicago by chief creative officer Susan Credle, executive creative director Charley Wickman, creative director Mark Wegwerth, creative director Chris Cole, associate creative director Kate Sullivan, associate creative director / copywriter Adam Ferguson, executive agency producer Tom Keramidas, music supervisor Chris Clark, senior agency producer Rena Dusenbury, production manager Vincent Geraghty, account director Karla Flannery, account director Jennifer Kasmarick, planner AJ Livsey, senior talent manager Linda Yuen and account supervisor Amy Walloch.
Editor was David Cea at Whitehouse Post.
Post production was done at The Mill, Chicago by colourist Luke Morrison.