Gillette Avengers Innovation

Gillette, the P&G shaving brand, is running an advertising campaign tying in the May 1 release of the Marvel film, “Avengers: Age of Ultron”. Two online films, “Innovation” and “Aftermath” present four prototype fantasy razors connected with the characters of Iron Man (Repulsor 1), Thor (Gillette Thunder), Captain America (Gillette Ultrastrike), Bruce Banner/Hulk (Gillette XL Gamma). A promotional gathering at Gillette’s Boston headquarters brought in Stan Lee to meet up with Stark Industries research and development director Stew Taub as he revealed the new line, along with Gillette’s genuine Fusion ProGlide with Flexball Technology. Gillette has hung a giant “Stark Industries” sign outside their headquarters to solidify the promotional partnership.

Gillette Avengers Razors

Gillette Avengers Innovation

“Certainly, Stark Industries has access to technology much different than Gillette has developed over our 110 years in the grooming business,” said Stew Taub, Director of Shave Care R&D at Gillette. “We are excited to see what happens in testing as the Avengers-inspired technology is incorporated into the razors.”

Gillette Avengers Razor - Thunder
Gillette Avengers Razor - Thor Thunder
Gillette Avengers Ultrastrike
Gillette Avengers Captain America
Gillette Avengers XL Gamma
Gillette Avengers XL Gamma
Gillette Hulk
Gillette Avengers Repulsor1
Gillette Avengers Iron Man
Gillette Stark Industries
Gillette Avengers Razors with Stan Lee

Filed under: Commercials, Gillette, Procter & Gamble