Gillette Avengers Innovation
Gillette, the P&G shaving brand, is running an advertising campaign tying in the May 1 release of the Marvel film, “Avengers: Age of Ultron”. Two online films, “Innovation” and “Aftermath” present four prototype fantasy razors connected with the characters of Iron Man (Repulsor 1), Thor (Gillette Thunder), Captain America (Gillette Ultrastrike), Bruce Banner/Hulk (Gillette XL Gamma). A promotional gathering at Gillette’s Boston headquarters brought in Stan Lee to meet up with Stark Industries research and development director Stew Taub as he revealed the new line, along with Gillette’s genuine Fusion ProGlide with Flexball Technology. Gillette has hung a giant “Stark Industries” sign outside their headquarters to solidify the promotional partnership.
“Certainly, Stark Industries has access to technology much different than Gillette has developed over our 110 years in the grooming business,” said Stew Taub, Director of Shave Care R&D at Gillette. “We are excited to see what happens in testing as the Avengers-inspired technology is incorporated into the razors.”