Genius Gluten Free Animals

Genius Foods in the UK is running an advertising campaign featuring a world of animals as round as balloons. Bloated ducks, robins and a hedgehog are shown struggling before Genius’ gluten free products appear with the strapline: “Bread shouldn’t feel like this.” The ads were directed by Kyra Buschor and Constantin Paeplow who used the same bloated concept in the trailer for the 2012 Stuttgart Festival of Animated Film. The Genius Gluten Free Animals ads will run on on-demand TV, YouTube and Facebook and online at

Genius Gluten Free hedgehog

Genius Gluten Free Twitter page
Genius Gluten Free Animals site


The Genius Gluten Free Animals campaign was developed at Adam&EveDDB, London, by chief creative officer Ben Priest, executive creative directors Ben Tollett and Richard Brim, creative directors Aidan McClure and Laurent Simon, planner Elaine Miller working with Genius Gluten Free marketing director Steve Clarke, interim marketing manager Alison Atkinson and digital brand manager Kerry Grassick.

Media was handled at The7stars by planner Daniela Jannings.

Filming was shot by directors Kyra Buschor and Constantin Paeplow via Passion Pictures.

Editing was done at Passion Pictures. Sound was designed by Nami Strack. Post production was done at Framestore. Audio post production was done at Factory.