Free Yourself from Travel Sickness

Laboratoires Lehning in France is running an artful advertising campaign to promote Cocculus Complexe N°73, an homoeopathic medicine used to combat motion sickness. Two fine line drawings by Florent Nguyen, “Mountain Road” and “Rough Sea” are being used in an outdoor advertising campaign, with the tag line, “Free yourself from road sickness” and “Free yourself from sea sickness”.

Lehning Cocculus Rough Sea

Lehning Cocculus Mountain Road

Lehning Cocculus Rough Sea - detail

Lehning Cocculus Rough Sea - yacht detail

Lehning Cocculus Mountain Road - detail

Credits

The Free Yourself from Travel Sickness was developed at Havas 360, Paris, by executive creative director Thomas Derouault, creative director Alban Pénicaut, copywriter Edouard Dorbais, art director Rémi Arnaud, illustrator Florian Nguyen, co-CEO Vincent Mayet, deputy general manager David Mingeon, account director Ophélie Dumay and consultant Pauline Arguillère.