Ford Children of Mother Nature
Ford Brasil is promoting the Ford Ecosport with “Filhos da Mãe Natureza” (Children of Mother Nature), a commercial narrated by Mother Nature. Shot in Santa Catarina, Brazil, the ad shows 18 actors and actresses revelling in the outdoors, watched by an owl and a wolf. “Seeing you growing free is the greatest gift this mother can receive.” The campaign is connected with the Ford Ecosport microsite and the hashtag #FilhosDaMãeNatureza. The one minute commercial is supported a set of fifteen second spots providing advice from Mother Nature.
“Mothers. Most of us want our children underneath our wings. Not me. If there’s something I’ve learned through billions of years of experience is that we raise our children for the world. Sooner or later they’ll realise that all of this belongs to them. Of course sometimes I’m tough on them. Watching you guys growing up free is the biggest gift a mother can get. Especially me. Mother Nature.”
The Ford Children of Mother Nature campaign was developed at Blue Hive, São Paulo, by executive creative director Vico Benevides, creative directors Rafael Freire, Marcelo Mariano, Rodrigo Strozenberg, art director Daniel Massih, copywriter Henrique Zirpoli.