Extra Gum Love Story of Sarah & Juan

Wrigley has picked up millions of viewers with “Sarah & Juan”, a high school romance with a heart-moving ending. The Extra Gum commercial uses Extra wrappers as the connecting point in which Sarah and Juan learn to share their lives. Small moments of sharing can lead to something far more meaningful. Music is Haley Reinhart’s cover of Elvis Presley’s 1961 hit Can’t Help Falling in Love. The campaign follows on from the viral success of the 2013 Origami commercial featuring a father and daughter.

Gum Extra commercial with Sarah and Juan

Gum Extra Twitter page with Sarah and Juan


The Extra Love Story campaign was developed at Energy BBDO by executive creative director, art director/copywriter Andrés Ordoñéz, creative director/copywriter Pedro Pérez, art directors Josejuan Toledo and Jesús Díaz, copywriter Sofía González, executive producer John Pratt, music producer Daniel Kuypers, managing director Jeff Adkins, client service director Lianne Sinclair, account director Erin Welsh, senior account executive Brittany Peskind, assistant account executive Katheryn Batista, group planning director Elke Anderle, and digital strategy director Zach Graham.

Filming was shot by director Pete Riski via Rattling Stick with executive producer Joe Biggins and producer Tessa Mitchell.

Editor was Eve Ashwell via Cut + Run, assistant editor Brian Meagher, producer Annabelle Dunbar-Whittaker and executive producer Carr Schilling.

VFX, design and colour were produced at The Mill by head of production Andrew Sommerville, producer Adam Battista, production coordinator Grace Tober, 2D lead artist Randy McEntee, 2D artist Michael Sarabia, 3D artist Maureen Lu, motion graphics/stop motion team Matthew Darnall and Adrian Navarro, colonist Luke Morrison, colour assist Mikey Pehanich, and colour executive producer Laurie Adrianopoli.

Audio post production was done at STIR Post by Matt Holmes with producer Mindy Verson.

Music, “Can’t Help Falling in Love,” is sung by Haley Reinhart, with pianist Casey Abrams, recorded through Ole Media Management L.P. Lyrics were by Hugo Peretti, Luigi Creatore and George David Weiss, written for Elvis Presley through RCA.

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Gum Extra commercial with Sarah and Juan proposal