evian x Le Slip Français
evian, the French mineral water brand, and Le Slip Francais, the French clothing brand, are collaborating to run a series of before and after posters. Displayed side by side, the posters show baby faces and torsos alongside adult legs clothed in Le Slip Francais clothing, each in summer settings. Four sets continue the evian Little Big Baby meme: Plongeon (plunge), Bouée (water wings), Cocotier (coconut), and Transat (deck chair). The evian x Le Slip Français collection, including t-shirts, espadrilles and swimming briefs, found on www.leslipfrancais.fr and in Paris stores, present designs for children and youthful adults.
The evian x Le Slip Français campaign was developed at BETC Paris by executive creative director Filip Nilsson, creative director Agnès Cavard, associate creative director Felix Falzon, copywriter Valérie Chidlovsky, photographer Jean-Yves Lemoigne, agency management Dominique Vérot, Marielle Durandet, Gaelle Gicqueau, Charlotte Bals, art purchasing team Isabelle Mocq-Orain, Nathalie Gruselle, producer Sarah Belhadj, working with Evian brand management team Laurent Houel, Elsa De Guzman and Florence Pin. Retouching was by Pierrick Guenneugues at Sparklink. Post production was done at Rita by Isabelle Severi.