Emirates Bringing Rugby Home

Emirates, one of the official sponsors of the 2015 Rugby World Cup, is running “Bringing Rugby Home”, an integrated advertising campaign centred on a fan photography contest. Rugby fans across the world are invited to submit photographs to the website emirates.com/BringingRugbyHome through Instagram, Twitter and Facebook, using the hashtag #BringingRugbyHome. The winner gains two airline tickets to Dubai. A 90 second commercial shows a Gilbert rugby ball’s first class travel from a sheep farm in New Zealand to Rugby World Cup game in the UK, including pampering by airline stewards and interviews in a press conference.

Emirates Rugby Ball press conference

Emirates Rugby Ball sheep farm

Emirates Rugby Ball press conference journalists

Emirates Rugby Ball Sheep Farmer


The Emirates Bringing Rugby Home campaign was developed at RKCR/Y&R, London.

Music is by Nick Foster at Soundtree.