Dove Men Care Scrum Together

Dove’s support for the four home rugby unions in the 2015 Rugby World Cup is promoted with “Scrum Together”, a commercial inspired by Rudyard Kipling poem “If”. The Dove Men Care Scrum Together TV advert, launched a year ahead of the tournament in October 2014, features Welsh captain Sam Warburton, Scottish captain Greg Laidlaw, English fly-half Owen Farrell and Irish prop Cian Healy, and offers a behind-the-scenes insight into the changing room before a rugby match. Dove’s support of rugby teams continues online with the hashtag #ScrumTogether, including support for England against Australia.

Dove Men Care Scrum Together Twitter

The Text

If you can get yourself psyched in the tunnel
And remember to squeeze the mascot’s hand
If you can stand united on the front line
But still acknowledge your army in the stands

If you can give a rousing team talk
Yet have a wise word in the new boys ear
If you can belt out your national anthem
And be proud to shed a tear
If you can inspire your team from kick-off
And keep their heads up even if you’re 10 points down
If you can flag an opposition’s injury
And ease their cramp when they’re on the ground
If you can thank everyone who got you there
And the fans who come rain, snow (and sometimes sun)
If you can bear hug your enemy
Whether the battle has been lost or won
You’ll know the taste of real victory
And which is more – you’ll be a man my son

Dove Men Care Scrum Together rugby player and mascot

Credits

Dove Men+Care Scrum Together campaign was developed at VCCP Kin by creatives Sophie Clark and Fiona Clark, executive producers Nick Loader and Chris Chandler, working with sports agency Essentially.

Filming was shot by director Liz Unna via Indy8 (Independent). Editor was Maxim Young at Gorilla.

Post production was done at Platform Post. Sound was produced at Platform Post by mixer Ian Chatham and producer Andy Oakey.