Dominos Emoji Ordering wins Titanium
Domino’s in the USA has won the Titanium Grand Prix at Cannes Lions Festival of Creativity 2015, in recognition of the recently established Dominos Emoji Ordering campaign. Launch in May 2015, the Dominos Emoji Ordering service involves customers initiating an order by sending either the Pizza emoji or #EasyOrder to @DominosPizza. To make this work users begin by registering a Pizza Profile at dominos.com, placing an order and saving it as an easy order and associating it with a Twitter name. Once the emoji has been posted and confirmed via direct message, the pizza is sent to the registered address. Domino’s in June 2015 has made it possible to use the same process through text messages.
The pizza chain announced the Twitter-based ordering system Tuesday after posting a string of ambiguous pizza emoji tweets.
The Dominos Emoji Ordering campaign was developed at Crispin Porter + Bogusky by executive creative director Tony Calcao, creative directors Matt Talbot and Andrew Lincoln, creative technology director Harold Jones, executive producer interactive Stafford Bosak, experience director Richard Giuliani, account director Alex Guerri, content supervisor Stacy Geldzahler, content manager Michelle Robertson, senior experience designer Dave Rowley, associate social director Stacy Feehery, social supervisor Neha Potalia and community manager Katie Souther.