Currys & PC World Chocolate Appliances

Currys & PC World have turned three products into chocolate to entice customers online and in store this Easter weekend, and treat themselves to great value tech. The OOH and Facebook campaign shows three products, a washing machine, coffee maker and camera made out of chocolate and wrapped in tin foil. The tag line “Treat Yourself This Easter” is linked with the ongoing “We start with you” campaign. “The best Easter treats aren’t always egg shaped…”

Currys PC World chocolate camera

Currys PC World chocolate coffee machine

Currys PC World chocolate washing machine


The Currys PC World Chocolate Appliances campaign was developed at AMV BBDO, London, by executive creative directors Adrian Rossi and Alex Grieve, copywriter Mike Hughes, art director Dalatando Almeida, agency producer Duncan Collins, agency producer Katie Callaghan, photographer David Gill, account handler Alicia Lowndes, with model maker Ben Miller.