Cosmopolitan Suffocation

Cosmopolitan’s “Suffocation” issue, run in February in association with UK charity Karma Nirvana, has won the Grand Prix and three Golds (Direct Mail, Charities and Public Awareness) at the Kinsale Sharke Awards. The promotional cover wrap encased an image of a woman appearing to be suffocated, drawing attention to the plight of British-Pakistani woman Shafilea Ahmed who at the age of 17 was suffocated and murdered by her parents for refusing an arranged marriage. Karma Nirvana and Cosmopolitan, in partnership with the Henry Jackson Society, have launched an inaugural Day of Memory for Britain’s “Lost Women”, on July 14, Shafilea Ahmed’s birthday. The campaign also includes a 7-second online film showing the plastic wrapping being ripped open, signifying the release of women from violence. The Cosmopolitan Suffocation campaign earlier won a yellow pencil at the D&AD Awards, and a silver Design Lion at Cannes.

Cosmopolitan Suffocation cover for Karma Nirvana


The Cosmopolitan Suffocation campaign was developed at Leo Burnett Change, London, by creative director Justin Tindall, art directors/copywriters Phillip Meyler and Darren Keff, producer Chris Dale, planner Kit Altin, account directors Chris Jackson and Sofia Sarkar working with Karma Nirvana founder Jasvinder Sanghera, photographer Erin Mulvehill, designer Tim Fletcher and producer Mickey Voaks at Messrs Group.