COP21 Climate is in our hands
Paris advertising agency BETC is helping raise awareness of global climate issues during the Climate Action conference in Paris, through a communications campaign using the tag line, “The Climate is in Our Hands” (Le climat est entre dos mains). Between the 30th of November and the 12th of December the COP21 gathers almost 40 000 people in Paris to negotiate a solution for the climate change crisis before it’s too late. Together the world leaders need to find an agreement that will contain the rise in average global temperature below 2°C. BETC’s outdoor campaign shows portraits of different people holding in their hands a mirror reflecting the sky, a metaphor for how we are all responsible for the climate. The guerrilla campaign will be spread through flyposting and also in Glacière metro station, 27th November – 10th December. The campaign also includes an online film hosted on Facebook. “Le climat test entre nos mains”.
The Climate In Our Hands campaign was developed at BETC Paris by executive creative director Rémi Babinet, creative director Olivier Apers, art director Pierre Boutin, copywriter Adrian Skenderovic, producers (print) Catherine Bouchard and Sandrine Lascuettes, agency producer Elodie Andurand, art buyer Stéphanie Giordano, general director Catherine Emprin, account director Solène Leconte and account manager Marine Raelison.
Sound was produced at GUM.